Friday 29 November 2013

NDM - BT to add music service to TV offerings

http://www.theguardian.com/media/2013/nov/28/bt-tv-music-service-universal-music
This article focuses on BT launching a music streaming and karaoke service which would be supported by the Universal Music. The service will offer about 150 albums of music tracks, which subscribers can listen to through BT TV service. Notably, the service is available for free for existing BT TV Unlimited customers and £3 a month for other BT customers who want to add it.

Moreover, BT executives stated that this approach may hope to bring other major music companies and independent record labels. In October 2009 BSkyB launched a "much hyped music downloads subscriptions service" which they hope to attract millions of users. Additionally, on Thursday BT Sport announced its latest deal signing a multi-year contract with the National BasketBall Association.

Personally, it is a good idea for BT to launch a music stream and karaoke service as it would attract and appeal to the audience. Also, this approach may bring music companies and independent record labels together which is beneficial.

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