Friday 29 November 2013

NDM - BBC turns One Direction's way as they woo a more mature audience




This article focuses on the successful boy band One Direction new song 'Story of my Life' which attracted the older demographic on Radio 1 and 2. A BBC spokesman stated that both Radio 1 and Radio 2  make the decisions on what to play based on what the audience want to hear. Thus, One Direction album 'Midnight Memories' has become popular amongst the older audience. Notably, The Observer Kitty Empire gave One Direction album three stars and stated that it "does the job" and "looks certain to cement them as global phenomenon".

However, The Daily Beast revealed that the album is not great and "in the finest pop culture it's not  really suppose to be". Also, they stated that the album is just "really a bunch of aspiring singles jumped together, jostling for attention". This clearly establishes that One Direction album has mixed reactions on Radio 1 and 2 as some people dislike it. Moreover, a review from Michigan Daily also stated that is is "really surprisingly how terrible executed Midnight Memories is. Additionally, "the record's artificial and  over done style is the musical equivalent of putting a poem through five different languages in Google Translate and then seeing what it looks like again in its original tongue.

Overall, this "tug of war"  highlights the mixed reviews over One Direction album. Personally, I believe that there is no issue with playing One Direction song on Radio 1 and 2 as it gives people a new variety of songs which may appeal to them.

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